Guide · 4 min read · updated 24 Oct 2026
Is now a good time to sell gold?
Today's price against the past year, what actually moves it, and a plain way to decide that doesn't depend on guessing the market.
Gold is £94.54 per gram today (14 Nov 2026, 03:30). Over the past year it has ranged from £94.54 to £94.54 per gram, so today's price is at its one-year high. For 9ct scrap we are paying £31.20 per gram right now.
One year, price per gram of pure gold. Full live price page
Honest answer first: nobody can tell you where the gold price goes next, and anyone who claims to is selling something. What can be said is where the price is now, how it got here, and how to make the decision without a crystal ball. The figures above are live; the commentary below is reviewed each month and dated at the top of the page.
Where the price is
Gold in sterling set record after record through 2025 and early 2026, lifted by central-bank buying, falling interest rates and a weaker pound. It has since come off its peak but remains far above the levels of a few years ago. In plain terms: jewellery bought or inherited before about 2020 is worth considerably more as metal than it was then.
What moves it
- Interest rates. Gold pays no interest, so it tends to rise when rates fall and vice versa.
- The pound. Gold is priced in dollars worldwide. A weaker pound raises the sterling price even when the dollar price is flat.
- Fear. Wars, banking scares and inflation worries push money into gold; calm pulls it out.
- Central banks. Their buying has been the big structural support in recent years.
A way to decide
- Do you need or want the money more than the item? If the piece is worn, broken, duplicated or simply disliked, its metal value is doing nothing in a drawer. Sell.
- Would a 10% fall change your mind? If a dip would make you regret waiting, sell now. If a 10% rise would make you regret selling, wait, and accept that it can go the other way.
- Split the decision. Selling half now and half later removes the pressure to pick the perfect day.
- Fix the price when you are ready, not before. We price at the moment we test your items. There is no lock-in and no obligation, so you can bring or send them when the number suits you.
One more factor: tax
Jewellery sold for £6,000 or less is normally free of Capital Gains Tax, and UK legal-tender coins such as sovereigns and Britannias are exempt at any value. Details are in our tax guide.
Ready to sell?
Get an instant estimate, then visit us or send your items by post.